Sakae Sushi Business Plan - 6612 Words

BU2005 Entrepreneurship Sakae Sushi Business Plan By: Lu Mi (12668064) Zhou Ke Jun (12618536) Aditya Nandal (1266) Mayank Bhardwaj (12669440) mayank.bhardwaj@my.jcu.edu.au Executive Summary This report provides an analysis and evaluation of the current and prospective marketing, sales strategy, target customers, production cost, expenses and capital requirements of Sakae Sushi. It is an in depth report that discusses about the rise of Sakae Sushi as one of Singapore’s major restaurant chains. This report talks about the methods†¦show more content†¦He saw that his business was doing well in Asia and this made him think of expanding outside Asia. He started of with the United States of America but due to the world financial crisis in 2008 his dreams of doing well in the States were shattered and it was hard to sustain the business in New York. Mr. Foo being a great Entrepreneur spotted the difficulties early on during the financial crisis and he finally decided to shut down operations at the Chrysler building in New York. Insights on the Company Mr. Douglas Foo introduced the first branch of Sakae Sushi at Raffles place in Singapore in the year 1997, knowing it’s going to be a tough fight Mr. Foo never backed out. He worked really hard along with his team to penetrate into the market and establish Sakae Sushi in the country. To attract customers they kept the prices low in comparison to other competitors, which attracted more customers and soon went on to open new outlets one by one and finally today they own more than 30 outlets in Singapore but he did not stop here, his plans of becoming world renowned motivated him to open new outlets in Malaysia, Thailand, Indonesia, Philippines and the People’s Republic of China, with intentions ofShow MoreRelatedBusiness Plan Sakae Sushi8191 Words   |  33 Pages| | | Table of Contents Business Case Study: Sakae Sushi 2 I. Executive Summary 2 II. Overview of the Industry 2 III. Description of Company 3 1. Market / Product Positioning 4 2. Pricing 6 3. Customers 7 4. Market Size and Trends 7 5. Competition 8 6. Estimated Sales 9 IV. Sales Strategy 10 1. Methods of Sales 10 2. Advertising and Promotion 11 V. Business Development Status 12 1. Production Process 12 2. Cost of Development 13 3. Labour Requirements 14 4. ExpensesRead MoreMarketing Plan5044 Words   |  21 PagesExecutive Summary Sakae Sushi is a local Japanese restaurant which offers affordable, good quality and healthy Japanese food. Despite the stiff competition, it is currently the market leader. The purpose of this marketing plan is to identify and analyze the current market, future market and possible opportunities to capture a bigger market share which in turn leads to increased profits. Key issues of how they are going to maintain as market leader through the use of new marketing strategies toRead MoreMarketing Plan3129 Words   |  13 PagesMarketing Plan Sakae Sushi 1.0 Introduction With 33 outlets in Singapore, its green frog logo has become a familiar, welcome sight. Synonymous with a fun-filled, value for money dining experience, Sakae Sushi is the only kaiten sushi chain in Singapore to offer a fuss free 2-tier pricing system. 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Sun Tzu suggested the importance of positioning in strategy and that position is affected both by objective conditions in the physical environment and the subjective opinions of competitive actors in that environment. He thought that strategy was not planning but it requires quick and appropriate responses to changing conditions. Planning will only work in the controlled environment. In changing environment, a competitive plan or creating an unexpected situationRead MoreDiscuss Why Understanding ‘Surface-Level Diversity’ and ‘Deep-Level Diversity’ Is Good Business Practice for Managers Working in Organisations.2292 Words   |  10 Pagesexpatriates. Workforce Diversity Workforce diversity refers to practices or policies that seek to include people who are identified as heterogeneous or different. Workforce diversity has already been here and continues to be an essential concern for business success. The 2 levels of diversities; surface-level and deep-level diversity would be explored further in the essay. Surface level diversity To understand why diversity is a good practice for manager, we need to distinguish the 2 different typesRead MoreConsumer Lifestyle in Singapore35714 Words   |  143 PagesWei Zheng, a Singapore-based economist at Citigroup, added in a recent article in Bloomberg Business   Ã¢â‚¬Å"You   cannot   depend   on   domestic   demand   to   offset   the   drag   from   the   external   sector    whereas most of the other Asian economies arguably can. Singapore is more   exposed   to   what’s    happening   in   developed   countries†. Putting   Singapore’s   reliance   on   exports   into   context,   Bloomberg   Business   noted   Ã¢â‚¬Å"Singapore,    located at the southern end of the 965-kilometer   Malacca   Strait   and